Elevatori on exposition with historical trademarks

‘Identitalia – The Iconic Italian Brands’ is the title of the exposition celebrating historical Italian trademarks. After the success of the last edition in Rome in 2024, this year’s exhibition is being held in Venice (at Spazio M9, Mestre) and is promoted by the Ministry of Enterprise and Made in Italy and the Italian Patent and Trademark Office (UIBM), in collaboration with the Associazione Marchi Storici d’Italia (Association of Historical Italian Trademarks) and Unioncamere.

Identitalia brings together over 100 companies that own historic and iconic brands, which have contributed (and continue to contribute) to writing the economic, cultural, and industrial history of our country. It is a journey that promotes Italian know-how with an eye to the future, telling stories of entrepreneurial success, innovative designers, and the communicative power of brands that have become part of everyone’s daily life.

The Associazione Marchi Storici d’Italia also plays a central role in this edition, with an exhibition space dedicated to the history of its member brands, offering the public the opportunity to learn more about the evolution and identity value that these brands represent. Among the brands on display is Elevatori Magazine. The exhibition, which opened on September 26, 2025, will be open until February 15, 2026.