London, United Kingdom.

LEIA (Lift and Escalator Industry Association) is introducing the latest instalment in their ‘Liam Loves’ children’s safety campaign series; ‘Liam Loves Escalators’. The ‘Liam Loves’ safety awareness campaign by LEIA is all about encouraging children and their families to stay safe when using lifts and escalators and includes a series of fun, free and educational books for young children. One of LEIA’s key objectives is to provide advice on health, safety and standards and the ‘Liam Loves’ children’s safety campaign highlights their commitment to this cause.
‘Liam Loves Escalators’ children’s storybook and poster continues the story of Liam, the inquisitive little boy from the first story. Liam is now a few years older and children will get to join him in his latest adventure as he learns about the ‘Do’s’ and ‘Don’ts’ of using escalators through a series of fabulously fun illustrations.